Route optimization needs to be on your radar if you’re the owner of a small- to medium-sized service business that’s focused on everything from final mile delivery to medical supply delivery to non-emergency medical transport to trade businesses like HVAC, plumbing, electrical repairs and more.
But, why?
The improvements route optimization technology can bring your business range from automation that helps delight your customers and improve your customer service (while saving money!) to cutting down on dreaded paperwork (for drivers, fleet managers, and even in-house mechanics) while helping free up valuable time for you, the business leader, to work on more meaningful, profitable tasks.
Save this guide – as we’ll answer some of the most common questions about route optimization and give you the information you need to begin exploring a smart investment in this very smart technology.
Among the topics, we’ll cover:
Route optimization is an easy-to-use, web-based tool that calculates the most cost-effective and efficient routes for fleet vehicles, based on multiple variables, including those you can define for your business. These variables can include distance, number of stops, traffic conditions, vehicle type, driver hours, and other factors – in real time. And they provide you with the ability to answer any and all customer inquiries with accurate ETAs and updates.
Route optimization can be used in conjunction with other software/hardware solutions –including fleet management, vehicle tracking, dashcams, and more. (Bonus recommendation: find a route optimization partner that looks at your specific business, fleet, technologies in use today, and helps you route the best path forward to achieve your short- and long-term goals.)
Businesses of all types and in all industries use route optimization. These include large companies with hundreds of vehicles in their fleets. Small- to medium-sized transportation and logistics, delivery, courier, and field service businesses also employ route optimization and realize the same benefits.
By creating the shortest and most time- and fuel-efficient vehicle routes, route optimization delivers multiple benefits, including:
Route optimization combines GPS location monitoring and mapping technology that calculates the fastest and most efficient routes to each stop on a vehicle's route.
Connectivity through a user-friendly mobile communications app makes it quick and easy to communicate with drivers in real-time and deliver initial and revised routes so they always know where to go next and how to get there as quickly as possible.
Costs for route optimization can include an upfront charge to install the solution and an ongoing subscription fee. However, by improving efficiency, reducing labor and fuel costs, and improving a company’s ability and capacity to serve customers, route optimization can provide ongoing savings.
These savings can offset the cost of the route optimization investment.
While not all tools are the same, route optimization can be easily integrated with and work alongside existing software and hardware solutions.
When vetting a route optimization provider, the evaluation process should include asking questions about ease of integration. Here’s a more in-depth guide to read when finding your next solutions provider.
There are countless examples of small- to medium-sized businesses that have seen significant returns on their investment in route optimization.
One such company, CUI Grounds Management in Cleveland, Ohio, relies on route optimization to help track its fleet vehicles and ensure drivers are where they’re supposed to be.
ASCEND’s Route Optimization for Fleet Managers is a great option for a small- to medium-sized business looking to tap into the benefits of route optimization.
By prioritizing simplicity, visibility, and exceptional customer service, ASCEND’s all-in-one solution eliminates integration headaches and puts the full power of fleet analytics at your fingertips.
Plus, our powerful communication tools and easy-to-use app make it easy to stay in touch with your people in the field
Request a demo and learn how you can say goodbye to the overtime associated with route planning.